Sunday Letters

The attention economy is inverting

Once upon a time, in the way back before generative AI, people would have to work hard to produce a digital object of any real quality - an image, a…

Nov 10 • 

Sam Schillace

15

6

2

The Rocket Equation Of Companies

There is an annoying problem with rockets.

Nov 3 • 

Sam Schillace

7

3

1

October 2025

AI and the evolution of culture

Ok this is a weird one, even for me.

Oct 26 • 

Sam Schillace

12

5

2

Why Not vs. What If: The Sound of Real Disruption.

You know it's real if it makes you angry

Oct 19 • 

Sam Schillace

8

Form doesn't help any more

The death of polish as a signal

Oct 12 • 

Sam Schillace

4

2

Is AI a partner, a tool or a servant?

leaning back vs leaning in

Oct 5 • 

Sam Schillace

7

2

September 2025

I have seen the compounding teams

It's more than spec or vibe coding

Sep 28 • 

Sam Schillace

17

4

1

The changing nature of collaboration

Working together is a fundamental part of the professional world, at least for most types of informational work.

Sep 28 • 

Sam Schillace

7

3

Code Goes First

A peek into the future

Sep 21 • 

Sam Schillace

11

2

The Amazon of thought

Value isn't always what you think

Sep 14 • 

Sam Schillace

10

What if birds invented the airplane?

Or, Is AI worth it?

Sep 7 • 

Sam Schillace

4

2

August 2025

Has the economics of software run off a cliff with AI?

Don't look down!

Aug 31 • 

Sam Schillace

14

2

3