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Have you read about “Lead Innovators” - captured well by Eric von Hippel at MIT Sloan. Basically, he has systematically laid out how to find and learn from “small weirdos” and explains why they exist, why they prove a market, and how to find and learn from them. We used the method to define Photoshop Extended….and other product teams could learn from the method.

You should reference it — it’s a practical and under referenced innovation tool!!

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