So much truth in this, and great advice to not waste time trying to convince!
We dedicate a whole pattern chapter in The Insider's Guide to Innovation at Microsoft to leading with emotion. The work done in the Office group to understand that "Think Act Feel" is really feel, act, think was a hard sell when it was first brought out in the company. Now the knowledge of it is apparent in the other case studies.
One tiny but critical edit I would make to what you write above is that engineers should be creating with designers and marketers, lest they waste a lot of time solving the wrong problem or solving the right problem the wrong way. As Julia Liuson said, "Innovation is creating something that changes the customer's life. If you can't significantly change a customer's life, it's not innovation. It's just a cool idea."
This is really helpful. I’ve been struggling with the idea that I need more buy-in before executing when I could have just been executing. A reminder that the best way to persuade people, is to let them persuade themselves.
So much truth in this, and great advice to not waste time trying to convince!
We dedicate a whole pattern chapter in The Insider's Guide to Innovation at Microsoft to leading with emotion. The work done in the Office group to understand that "Think Act Feel" is really feel, act, think was a hard sell when it was first brought out in the company. Now the knowledge of it is apparent in the other case studies.
One tiny but critical edit I would make to what you write above is that engineers should be creating with designers and marketers, lest they waste a lot of time solving the wrong problem or solving the right problem the wrong way. As Julia Liuson said, "Innovation is creating something that changes the customer's life. If you can't significantly change a customer's life, it's not innovation. It's just a cool idea."
This is really helpful. I’ve been struggling with the idea that I need more buy-in before executing when I could have just been executing. A reminder that the best way to persuade people, is to let them persuade themselves.
"they start from the emotion, and find the reason for the emotion, not the other way around" - this is how human minds work.
What is the other way around?
I guess that people who create emotions based on reasoning will not seem genuine.